In today’s episode of our Ghostwriting 101 series we will be talking about the writing process. Now obviously, a topic like this can’t be covered in one podcast so I will start with a discussion on what every ghostwriter needs before beginning a book project: a blueprint.
A blueprint is basically a collection of the information you’ll need in order to work on the project. Of course the information you need will depend on how involved your client is going to be during the writing process and the genre of the book. If your client is going to stay involved, you can be much more flexible when putting together the blueprint and writing the book. However, if your client plans on having you write the rough draft completely on your own, it is essential that you gather as much information as you can.
I have three sections in my blueprints. First, I talk to my clients about the purpose of their book. Why are they are writing it? What do they want the reader to walk away knowing or understanding?
Secondly, I talk to them about their target audience. Knowing who the audience is will help you write. For example, if you are writing a nonfiction book intended for industry professionals, you should feel free to use the jargon or terminology that is used in that industry. Likewise, you can get right into the nitty-gritty of the subject without having to worry too much about introducing the ideas. However, if that non fiction book is meant for the general public, you’ll have to dumb it down a bit. Explain each idea carefully before you get into too much theory or detail. Likewise, don’t use too much jargon without explanation. The general public may not know what those industry terms mean.
For a work of fiction, I am more interested in gender and age. A story written for a twenty year old woman would be very different than a story written for a fifty year old man. Generational and gender differences will play a role in how you put the story together.
The third section has to do with the body of the text. I always put together an outline with my clients for every book project. If the client intends to stay involved during the writing process, you can be more flexible and allow for changes as you write, but if your client wants you to write the rough draft on your own you should create as detailed of an outline as you can. For a nonfiction book, start with the main points that must be covered. Then, go back and flesh those out. Add sub-points and notes wherever you can. When putting together the outline, always remember to look back to the purpose of the book. Make sure the main points come together to tell the audience what the author wants to convey.
For a work of fiction, this part of the blueprint will be different. Before you get to the outline, you must begin with putting together character sketches. This means that you should sit down with your client and talk about each main character. Discuss things like their age, gender, where they are from, their marital status, family history, what they do for a living, hobbies they have, things they enjoy, and the role the play in the story. Is this character the hero? The villain? A supportive character? An innocent bystander? Knowing these things will help you as you write.
Moreover, you need to know what these characters look like. If you can draw, feel free to add a little illustration next to your description. But even if you can’t, describe with words the character’s hair color, skin color, eye color, height, body shape, style of clothing, even how they walk and facial expressions. Being able to picture each character in your mind as you write is crucial.
After that, begin putting together the outline. Instead of talking about the main points or ideas that you’ll be writing about, for a fictional story you will need to have your client walk you through the major events that take place. What happens? Who is involved? Why does this happen? What are the consequences, both positive and negative? Get as detailed as you can. When I ghostwrite fiction, I always demand that the client stay involved during the writing process because it would just be too difficult to write a fictional story without the person who had the idea in the first place. One paragraph, heck even one sentence, can completely change the direction of the story, so I recommend that you get a detailed outline, but make sure the client continually reviews your work or even writes with you.
When working on a biography (whether the book is about your client or a third party), you basically need to combine everything together. You of course need to know the purpose of the book and the target audience. However, when it comes to the outline you’ll need both an overview of the main points that should be discussed AND an outline of the major events that take place. Basically, biographies are a combination of fiction and nonfiction. You often discuss ideas, but there is also a story involved. So, make sure to get character sketches of all the main players in the book. Have your client bring pictures if possible. You’ll need to dissect the personalities of everyone involved just as you would fictional characters.
Feel free to add to your blueprint. The purpose, audience, and outline are just the basics that every blueprint needs. What you need to do is sit down and think about the information you would want to have before you begin to write. Every project can be different. Just make sure you have your blueprint complete before you dive in and start writing. While it takes some work, I guarantee that putting together a blueprint will pay off in the long run.
Feel free to contact me with your questions or comments at any time. I will answer your questions on air if I think the audience will benefit from hearing about the subject of your e-mail. You can reach me at gwapodcast@aol.com. That link will be included in the show notes at the official page for the Ghostwriters Anonymous podcast, http://www.ghostwriters-anonymous.com/. Click on the tab that says “Ghostwriters Anonymous podcast.” Along with the links, I also include a transcript of every episode, so take the time to check that out. Thank you for listening and make sure to tune in next week for the sixth episode of the Ghostwriting101 series where I will discuss how to conduct interviews, how to start writing, and the most important thing every ghostwriter must learn – how to take on the author’s voice.
Saturday, May 10, 2008
Friday, May 2, 2008
GWA #5 - Ghostwriting 101 Part 4
In today’s episode of our Ghostwriting 101 series we will be talking about how to promote yourself and find clients.
The first step is to find your niche. Take some time and think about the things that you love to do, the books you love to read, the television shows or movies you love to watch, etc. This will aid you in figuring out what kind of clients you should seek out. For me, I have found that my niche is Christian writers, specifically pastors. All of the writers I have worked with so far have fallen into that category. However, I also have a secondary niche because of my bachelor’s degree in politics and interest in history. Any client looking for a fiction or non-fiction book about politics or history would fit in perfectly for me. So, don’t be afraid to have several specialties.
However, you should find one main niche that you will focus most of your attention to. So, if you find yourself watching countless reruns of Law & Order, consider specializing in writing crime dramas or non-fiction criminal profiles. If you are a poet and good at rhyming, consider looking into the children’s book genre. Even something like being an outdoors enthusiast or adventure seeker can be to your advantage.
Also, instead of focusing on interests or skills that you have, you can also think about that kind of client you want to work with. Do you want to work with business people like CEOs and entrepreneurs? Or stay at home Moms that have a story to share? There are countless groups of people that you can reach out to.
So, how do you do it? Once you know what kind of writing you want to specialize in, the next step you must take is creating a website. In this day and age, it is absolutely essential that you have your own spot on the web. And no, a myspace or facebook page does not count. There are countless possible clients that will never find you if you don’t put in the time and investment needed to make a real website. Now, it doesn’t have to be as expensive or time consuming as you may think. This does not have to be some highly decorated fancy website. What you really need is a basic business card website. This means that you can simply list the services you offer, what you specialize in, your prices, and how you can be contacted. Just be sure it looks professional!
I personally use Yahoo’s Geocities (http://www.geocities.com/) because the costs are low (it’s only $8.95 a month for me to have my domain, 2,000 megabytes of storage space, and much more). What I really like about it is that I don’t have a lot of experience with html, so I use their pagebuilder program. It allows me to click and drag images and text wherever I want them, easily create links and new pages, and change the style, color, and size of the text quickly. But, there are many other programs like this out there, so do your research. You can also hire a professional to put together your website for you, but make sure you’re sitting down when they tell you how much it’s going to cost. If you go to http://www.ghostwriters-anonymous.com/ you are automatically forwarded to my professional website http://www.alainaburnett.com/, so feel free to stop by if you want to see what I have done. And of course all of the websites I mention in this podcast will be linked in the show notes.
Once you have chosen your niche and set up your website, you can begin to promote yourself! Look into websites and publications that your target audience would be interested in. When you’re first starting out, I recommend advertising on the internet because it’s much less expensive and it’s a good place to begin your marketing. For example, since I specialize in working with Christian pastors, I researched Charisma magazine, one of the most popular magazines for evangelical pastors. However, I found that the costs are a little out of my price range for now. For a third of a page it would cost me $3,475…and that’s just for one advertisement! And of course the costs go up from there. So, needless to say I’m taking my own advice and starting on the internet. Charisma magazine has a website, so I’m sure most if not all of the publications you would be interested in have websites you can advertise on as well. But, make sure to also look into websites not associated with publications. So, if you’re wishing to work with business people, look at sites like entrepreneur.com or even wallstreetjournal.com.
You should also put together free profiles on networking websites like http://www.linkedin.com/, http://www.guru.com/, and even http://www.craigslist.com/. The more you get your name out there, the better!
One means of marketing that I tested out just last month was getting a booth at a convention. Now that you know your niche and have a website you can send people to, look into conventions or gatherings that involve your target audience going on in your area. Trust me, even if you have to travel a bit it will be worth it! I was just at a conference for pastors that took place a few hours away from my home. I went in with no expectations because I had no idea if people would be interested or not, but I walked away with 15 possible projects and many more people than that took my information! I’m currently in the negotiation phase with 3 of the people I met at the conference. In this instance, it just cost $40 for the booth as well as travel expenses. I went to a local printer and had them make a professional looking banner for me to drape on my table that cost about $200 and then simply purchased inexpensive document stands and easels to set up a few books I had permission to display. Now of course every conference or convention will be different as far as costs are concerned, but I highly recommend that you tap into these opportunities. Even if you just plant the seed and don’t walk away with any projects right away, I think it will definitely pay off in the long run.
Also, reach out to fellow ghostwriters! Many times they have more clients than they can handle and would be willing to pass along a client to you. So, it definitely pays to have friends in the business!
However, I have to say that the number one way to get more clients will always be through recommendations. The projects you will work on will likely be expensive for your clients, so it is understandable that many times people trust their friends or colleagues to tell them who to turn to. So, the most important thing is for you to get your foot in the door. Once you have one client, more will come. Creating a solid client base will take some time and probably some investment on your part, but once you get started, projects will continue to come your way.
Well, that’s it for now! Feel free to contact me with your questions or comments at any time. I will answer your questions on air if I think the audience will benefit from hearing about the subject of your e-mail. You can reach me at gwapodcast@aol.com. That link will be included in the show notes at the official page for the Ghostwriters Anonymous podcast, http://www.ghostwriters-anonymous.com/. Click on the tab that says “Ghostwriters Anonymous podcast.” Along with the links, I also include a transcript of every episode, so take the time to check that out. Thank you for listening and make sure to tune in next week for the fifth episode of the Ghostwriting101 series where I will be talking about the writing process.
The first step is to find your niche. Take some time and think about the things that you love to do, the books you love to read, the television shows or movies you love to watch, etc. This will aid you in figuring out what kind of clients you should seek out. For me, I have found that my niche is Christian writers, specifically pastors. All of the writers I have worked with so far have fallen into that category. However, I also have a secondary niche because of my bachelor’s degree in politics and interest in history. Any client looking for a fiction or non-fiction book about politics or history would fit in perfectly for me. So, don’t be afraid to have several specialties.
However, you should find one main niche that you will focus most of your attention to. So, if you find yourself watching countless reruns of Law & Order, consider specializing in writing crime dramas or non-fiction criminal profiles. If you are a poet and good at rhyming, consider looking into the children’s book genre. Even something like being an outdoors enthusiast or adventure seeker can be to your advantage.
Also, instead of focusing on interests or skills that you have, you can also think about that kind of client you want to work with. Do you want to work with business people like CEOs and entrepreneurs? Or stay at home Moms that have a story to share? There are countless groups of people that you can reach out to.
So, how do you do it? Once you know what kind of writing you want to specialize in, the next step you must take is creating a website. In this day and age, it is absolutely essential that you have your own spot on the web. And no, a myspace or facebook page does not count. There are countless possible clients that will never find you if you don’t put in the time and investment needed to make a real website. Now, it doesn’t have to be as expensive or time consuming as you may think. This does not have to be some highly decorated fancy website. What you really need is a basic business card website. This means that you can simply list the services you offer, what you specialize in, your prices, and how you can be contacted. Just be sure it looks professional!
I personally use Yahoo’s Geocities (http://www.geocities.com/) because the costs are low (it’s only $8.95 a month for me to have my domain, 2,000 megabytes of storage space, and much more). What I really like about it is that I don’t have a lot of experience with html, so I use their pagebuilder program. It allows me to click and drag images and text wherever I want them, easily create links and new pages, and change the style, color, and size of the text quickly. But, there are many other programs like this out there, so do your research. You can also hire a professional to put together your website for you, but make sure you’re sitting down when they tell you how much it’s going to cost. If you go to http://www.ghostwriters-anonymous.com/ you are automatically forwarded to my professional website http://www.alainaburnett.com/, so feel free to stop by if you want to see what I have done. And of course all of the websites I mention in this podcast will be linked in the show notes.
Once you have chosen your niche and set up your website, you can begin to promote yourself! Look into websites and publications that your target audience would be interested in. When you’re first starting out, I recommend advertising on the internet because it’s much less expensive and it’s a good place to begin your marketing. For example, since I specialize in working with Christian pastors, I researched Charisma magazine, one of the most popular magazines for evangelical pastors. However, I found that the costs are a little out of my price range for now. For a third of a page it would cost me $3,475…and that’s just for one advertisement! And of course the costs go up from there. So, needless to say I’m taking my own advice and starting on the internet. Charisma magazine has a website, so I’m sure most if not all of the publications you would be interested in have websites you can advertise on as well. But, make sure to also look into websites not associated with publications. So, if you’re wishing to work with business people, look at sites like entrepreneur.com or even wallstreetjournal.com.
You should also put together free profiles on networking websites like http://www.linkedin.com/, http://www.guru.com/, and even http://www.craigslist.com/. The more you get your name out there, the better!
One means of marketing that I tested out just last month was getting a booth at a convention. Now that you know your niche and have a website you can send people to, look into conventions or gatherings that involve your target audience going on in your area. Trust me, even if you have to travel a bit it will be worth it! I was just at a conference for pastors that took place a few hours away from my home. I went in with no expectations because I had no idea if people would be interested or not, but I walked away with 15 possible projects and many more people than that took my information! I’m currently in the negotiation phase with 3 of the people I met at the conference. In this instance, it just cost $40 for the booth as well as travel expenses. I went to a local printer and had them make a professional looking banner for me to drape on my table that cost about $200 and then simply purchased inexpensive document stands and easels to set up a few books I had permission to display. Now of course every conference or convention will be different as far as costs are concerned, but I highly recommend that you tap into these opportunities. Even if you just plant the seed and don’t walk away with any projects right away, I think it will definitely pay off in the long run.
Also, reach out to fellow ghostwriters! Many times they have more clients than they can handle and would be willing to pass along a client to you. So, it definitely pays to have friends in the business!
However, I have to say that the number one way to get more clients will always be through recommendations. The projects you will work on will likely be expensive for your clients, so it is understandable that many times people trust their friends or colleagues to tell them who to turn to. So, the most important thing is for you to get your foot in the door. Once you have one client, more will come. Creating a solid client base will take some time and probably some investment on your part, but once you get started, projects will continue to come your way.
Well, that’s it for now! Feel free to contact me with your questions or comments at any time. I will answer your questions on air if I think the audience will benefit from hearing about the subject of your e-mail. You can reach me at gwapodcast@aol.com. That link will be included in the show notes at the official page for the Ghostwriters Anonymous podcast, http://www.ghostwriters-anonymous.com/. Click on the tab that says “Ghostwriters Anonymous podcast.” Along with the links, I also include a transcript of every episode, so take the time to check that out. Thank you for listening and make sure to tune in next week for the fifth episode of the Ghostwriting101 series where I will be talking about the writing process.
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